ElvarrioSales Rep Portal
Call. Send the demo. Book Mike's call.
Your job is not to close. Your job: reach the owner, send them their industry demo, book Mike's follow-up call while you're still on the phone, and update your sheet. Mike makes the follow-up call and closes. There is no customer form anymore — the booking is the handoff.
The New Flow
Every lead, in order. No exceptions.
This is the whole job. You do not chase the customer after the demo, and there is no customer form anymore. Reach the owner, send the demo, book Mike's call, update your sheet. Mike does the rest. Only some leads have an owner's name on the sheet — when yours doesn't, don't guess one. The script in section 03 gives you a no-name version of every line that needs one.
Call the lead and reach the owner
Work your own sheet, top to bottom, follow-ups due today first. Get the owner — not the gatekeeper. If the sheet already has the owner's name, use it. If it doesn't, don't invent one and don't call anyone "the owner" by name — ask who you're speaking with, get their name and email on the call, and add both to your sheet.
Send the demo for their industry
Text or email them the demo link for their industry from the demo list. Send it while you're still on the call if you can. Double-check the industry before you send — a wrong demo kills the lead.
Ask for the follow-up time — on this call
"Our owner, Mike, will call you himself tomorrow to walk through it with you. What time is good for you?"
Get a day and a time. Next day is best; later the same week is fine if that's what they ask for.
Book it on Cal.com
Open cal.com/mike-elvarrio/demo-follow-up-call, pick the day and time they asked for, and fill in the customer's name, phone number, and email — not yours. If the sheet didn't give you their name, you should have it by now from the call — if you don't, ask before you hang up: "What name should I put on the booking for Mike's call?" Never book under just "Owner" or only the business name. Answer the two booking questions: Business name and Rep (choose your own name). Full walkthrough in section 02.
Mark your sheet — the same day
Call booked? Set the status to Demo Sent - Mike Call Booked and write the booked day and time in the Preferred Mike Callback column — for example, Tue 2:00 PM. This is how the lead officially reaches Mike.
Won't pick a time? Don't push.
Set the status to Demo Sent - Needs Mike Call. Mike will still call them. After that, your job on this lead is done — do not call the customer back about the demo. That call is Mike's now.
Retired: the Submit a Customer form
Do not use elvarrio.com/submit-a-customer anymore — it is retired. The booking is the handoff now. If any old note, sheet, or message tells you to submit a form, ignore it and follow this page.
The Handoff
Book Mike's call while you still have them on the phone.
Mike — the owner — makes the follow-up call and closes the deal. Your job is finished when the call is booked and your sheet is updated. A booked call puts the customer on Mike's calendar with their phone number on it, ready for him to dial.
- Send the customer their demo link from your sheet, like always.
- While still on the phone, ask: "Our owner, Mike, will call you himself tomorrow to walk through it with you. What time is good for you?"
- Open the booking link and pick the day and time they asked for.
- Fill in the customer's details — their name, their phone number, their email. Not yours. If you still don't have their name, ask for it now — "What name should I put on the booking?" — and check the spelling. Don't guess it and don't book as just "Owner."
- Answer the two questions: Business name, and Rep — choose your own name. If you don't see the questions, write both in the notes box instead — e.g. "Sully's Auto Care — booked by Marlon."
- Confirm the booking. Done — the call is on Mike's calendar.
- Set your sheet status to Demo Sent - Mike Call Booked and write the booked date and time in Preferred Mike Callback.
- Only book a time the calendar page offers. Never promise a time that isn't on the page.
- Next day is best. Later the same week is okay if the customer asks.
- Customer's details, always. If you book with your own name or number, Mike ends up calling you.
- Won't pick a time? Don't force it. Mark Demo Sent - Needs Mike Call — Mike will still call them.
- If Mike can't reach them, he will tell you. Then you send the reminder — not before.
Leave them alone. They're already marked Needs Mike Call in your sheet and Mike is working through those customers himself. Do not re-call or re-book them.
Call Script
What to say, word for word.
Your job is not to close. Your job: find interest, send the demo, book Mike's call, hand the lead to Mike. Follow the script in order.
You won't always have the owner's name — that's normal
We only have an owner's name for some leads. Before you dial, check the name field on the row. If it's there, use the "with a name" line. If it's blank, use the "no name" line — ask for the owner by role and by business name instead. Never guess a name, never use a name from a review or a different business, and never pretend you know them. As soon as you learn the name on the call, write it in your sheet so it's there for Mike and for next time.
1Before you dial
Check the lead's industry — know which demo link you will send before you call. Check whether the row has an owner name: if it does, you'll greet them by name; if it doesn't, you'll lead with the business name and ask who the owner is. Have the lead sheet open; you will log the call the moment you hang up. Smile when you talk — they can hear it.
2Gatekeeper — someone else answers
Be friendly. Never argue with a gatekeeper — they decide if you get through. Use the line that matches what you actually have:
"Is [owner's first name] available?"
Short and confident — that's the whole ask. Don't introduce yourself or explain first. If they ask who it is: "This is [your name] with Elvarrio."
"Hi, this is [your name] with Elvarrio. I'm trying to reach the owner of [business name] — is the owner available for a quick call?"
If they ask who's calling or what it's about: "It's about a sample website we made for [business name] — it'll take 30 seconds for the owner to hear. Who would I ask for when I call back?"
If they give you the owner's name, write it in your sheet right away — don't rely on memory. If blocked: "I understand. When is the best time to reach the owner — morning or afternoon?" Write the time down. Leave your name and number. Never pitch the gatekeeper — just get a callback time.
3Owner opener — 30 seconds, then straight to why you're calling
One quick check first: if you're not sure you're talking to the owner, ask in one line — "Hi, this is [your name] with Elvarrio — am I speaking with the owner of [business name]?" If it's not them, ask when the owner is around and follow the gatekeeper steps above. If it is the owner and you don't have their name yet: "Great, thanks — and what was your name, sir/ma'am?" Write it down.
Then don't waste a beat. Say you're only taking 30 seconds and go straight into why you're calling — the no-website line comes right away, not later in the call:
With a name: "Hi [owner's first name], this is [your name] with Elvarrio. I know you're busy — I'm only going to take 30 seconds of your time. I noticed you guys don't have a website — that's why I'm calling. We build websites for businesses like yours, and we have affordable options. And a website never hurts a business, it only helps — you look established, and when people Google what you do, you actually show up."
Without a name: "Hi, this is [your name] with Elvarrio. I know you're busy — I'm only going to take 30 seconds of your time. I noticed you guys don't have a website — that's why I'm calling. We build websites for businesses like yours, and we have affordable options. And a website never hurts a business, it only helps — you look established, and when people Google what you do, you actually show up."
If they cut you off or say no, thank them politely and hang up. Do not push.
4Then ask — how do customers find them now?
You've already said the main thing in the opener: they have no website, ours are affordable, and a website only helps. Now ask these two questions and let them talk:
"When someone in [city] searches on Google for [their trade], how do new customers find you right now?"
"Do you ever feel like you're losing jobs to competitors who show up online?"
Listen. Do not interrupt. Their answers tell you how to pitch.
5The pitch — the demo is the hook
You've already said it up front: they have no website, and ours are affordable. Now show them the proof — we already made a sample website for a business like theirs, so they can see exactly what theirs could look like. No obligation — just look at it.
"We actually made a sample website for a [trade] company like yours, so you can see what yours could look like. Can I send it to your phone? It takes 30 seconds to look at."
Then send the demo from the demo list — the one for their industry. Double-check before you send.
6Demo-send close — book Mike's call
Ask: "What's the best number to text it to?" Repeat the number back to confirm. Send the demo while still on the call if you can. If you never got their name, get it now — you'll need a real name for the booking: "And what name should I put down for Mike's call?" Then book the follow-up while you still have them — you do not make this call, Mike does:
"Our owner, Mike, will call you himself tomorrow to walk through it with you. What time is good for you?"
Open the booking page, pick the day and time they asked for (next day whenever you can), and fill in the customer's name, phone number, and email — not yours. Answer the two questions: Business name and Rep (your name). Only book a time the calendar page offers — never promise a time that isn't on the page. If they won't pick a time, don't force it: mark the lead Demo Sent - Needs Mike Call. Mike will still call them.
7Same day, every demo: mark your sheet
The moment a demo goes out, update your sheet — the same day. This is how the lead officially reaches Mike. There is no customer form anymore — do not use it.
Call booked? Status = Demo Sent - Mike Call Booked, and write the booked date and time in Preferred Mike Callback — e.g. "Booked: Tue 2:00 PM Eastern." No time agreed? Status = Demo Sent - Needs Mike Call.
After that, your job on this lead is done. Do not call the customer back about the demo — that call is Mike's now. If Mike cannot reach them, he will tell you; then you send a reminder, not before.
8Voicemail — 20 seconds, then hang up
With a name: "Hi [owner's first name], this is [your name] with Elvarrio…"
Without a name: "Hi, this is [your name] with Elvarrio, calling for [business name]…"
"…We build websites for [trade] businesses, and I made a quick sample for companies like yours. I'd love to show it to you — my number is [your number]. Thanks!"
Log "Left Voicemail" with the date. Do not leave a second voicemail for the same lead within 3 days.
Objection Handling
When they push back, say this.
Never argue. Every objection has one goal: get the demo in front of them and book Mike's call. Pricing, packages, and closing are Mike's job on his call — your win is a warm lead who agrees to it.
"Not interested."
Do not argue.
"I understand. Can I ask — is it the idea of a website, or just bad timing?"
If still no: "No problem. Can I text you the sample anyway, in case things change? It takes 30 seconds to look at."
If no again: thank them, log "Not Interested," move on.
"We don't have budget for a website."
"That's fair — most of our customers felt the same way at first. We start at $499, which is less than one average job."
"Would it be okay if I just send the sample, so you can see what that gets you?"
"Call back later."
Never accept "later." Lock a real time:
"Of course. Is tomorrow morning or afternoon better for you?"
Then confirm it: "I'll call tomorrow at 10. If I miss you, I'll try once more."
Write the date and time in the sheet before you hang up.
"We already have someone / my nephew does our Facebook."
Respect it — never criticize the nephew.
"That's great — Facebook is good for staying in touch with people who already know you."
"A website is different. It's what shows up when someone Googles '[trade] near me' who has never heard of you. They work together."
"Can I send the sample so you can compare?"
"I didn't like the demo website."
"Thank you for looking at it — that really helps. The demo is just one style we made as an example."
"Every website we build is custom — different colors, different layout, built around your business. We can do a completely different design. If you tell me what you'd change, Mike can show you exactly what yours would look like."
"Would a short call with him be okay?"
"How much does it cost?"
"Most of our customers pay between $499 and about $995, depending on what they need. Mike, our owner, can give you the exact price on a short call — would that be okay?"
Never quote a hard price. Never discuss deposits or payment terms — that is Mike's job. Then book the call.
"Just send me the info and I'll look at it."
That's the demo — send it, then anchor the follow-up before you hang up:
"Absolutely — I'm sending the sample to your phone now. Our owner, Mike, will call you himself tomorrow to walk through it with you. What time is good for you?"
Book the time. If they truly won't pick one, mark Demo Sent - Needs Mike Call and move on.
"I'm too busy right now."
"That's exactly who we build for — the site works while you're on a job. The sample takes 30 seconds to look at. Can I text it to you?"
If yes, send the demo and book Mike's call for a quieter time — early morning or end of day often works for owners.
Demo Links
Send the demo that matches their industry.
Each demo is a full sample website built for that trade. Use only these elvarrio.com links — never old links. Your sheet row carries the demo link for that lead; this list is your backup and your double-check.
| Industry | Sample business | Demo link | |
|---|---|---|---|
| Electrical | Volterra Electric | elvarrio.com/electrical-demo | |
| HVAC | Northpeak Heating | elvarrio.com/hvac-demo | |
| Plumbing | Clearflow Plumbing | elvarrio.com/plumbing-demo | |
| Welding | IronArc Welding & Fabrication | elvarrio.com/welding-demo | |
| Auto repair | Redline Auto Works | elvarrio.com/auto-demo | |
| Landscaping | Oakline Landscaping | elvarrio.com/landscaping-demo | |
| Landscaping — Essential | Oakline Landscaping (single-page) | elvarrio.com/landscaping-essential-demo | |
| Roofing | Ridgeline Roofing | elvarrio.com/roofing-demo | |
| Painting | PrimeCoat Painting | elvarrio.com/painting-demo | |
| Restaurant | Tavola and Vine | elvarrio.com/restaurant-demo | |
| Law firm | Sterling and Cole Law | elvarrio.com/law-demo | |
| Med spa | Elan Aesthetics | elvarrio.com/med-spa-demo |
Check before you send
Read the industry out loud against the lead's business before you hit send. An electrician who gets a welding demo is a dead lead — right demo, right industry, every time.
Pricing — What You Can Say
Give the range. Mike gives the number.
You never quote a hard price, a deposit, or payment terms. What you can do is describe the range and what's included, so the customer walks into Mike's call already warm. Exact pricing is Mike's job.
Single-page website
A clean, polished single-page site: services, hours, contact info, service area, contact form, click-to-call. For businesses that need a credible presence, fast.
Multi-page website
A complete multi-page site — Home, About, Services, Contact — with room to grow and lead capture built in. Final price depends on scope; Mike quotes it.
Bigger builds
Booking, payments, online ordering, CRM connections, automations, e-commerce. If they ask for anything like this, note it in your sheet and let Mike scope it on his call.
Hosting is free
Every Elvarrio website build includes hosting at no extra charge — the site stays live on fast, secure hosting with SSL included. Never tell a customer hosting costs extra.
The Care Plan is upkeep only
The Care Plan is completely optional upkeep: backups, updates and maintenance, small changes done for the customer, monitoring, and priority support. It's month-to-month, no contract, cancel anytime. It does not cover hosting — hosting is already free. If they ask about it, Mike explains it on his call.
If they press for an exact price
"Most of our customers pay between $499 and about $995, depending on what they need. Mike, our owner, can give you the exact price on a short call — would that be okay?" Then book the call. That's the answer, every time.
Your Sheet
If it's not in the sheet, it didn't happen.
Your sheet is your proof of work — and it's how leads reach Mike. Log every call the same day: status, date, and notes that say who you spoke to, what they said, and the next step. No blank rows at the end of the day.
- Demo Sent - Mike Call Booked — demo sent and Mike's call is on the calendar. Always pair it with the booked day and time in Preferred Mike Callback (e.g. "Tue 2:00 PM").
- Demo Sent - Needs Mike Call — demo sent, customer wouldn't pick a time. Mike will still call them.
Your countable output is booked calls. A demo with neither status set is a lead that goes nowhere.
- Update Status, Last Contact, Next Reach, and Conversation Notes before dialing the next number.
- "Not Interested" gets logged and left alone — don't chase dead leads.
- "Left Voicemail" gets the date. No second voicemail within 3 days.
- Every "call back later" gets a real date and time in the sheet. No exceptions.
- Only work your own tab. Never touch another rep's leads or grayed-out rows in the master sheet.
- Never guess an email address — phone and demo link only unless they give you one.
- Learned the owner's name on the call? Add it to the row (and note it in Conversation Notes) the same day — along with any email they gave you. That name is what Mike will use on his follow-up call.
- Follow-ups first. Before any new calls, clear every follow-up that is due today.
- Then new calls: 40+ calls a day is the target, worked top to bottom on your tab.
- Call during business hours in the lead's timezone.
Before you log off, send Mike your end-of-day report with your numbers — calls, follow-ups done, demos sent, calls booked — plus tomorrow's callback list. Mike checks the report against your sheet, so the two must match.
Golden Rules
The non-negotiables.
You don't close — Mike closes
Your win is a warm lead who agrees to Mike's call. Never try to close the sale, recommend a package as final, or ask for the business yourself.
Book only what the calendar shows
Only book a time the booking page actually offers. Never promise a customer a time that isn't on the page.
No follow-up after a demo
Once the demo is sent and the sheet is marked, you're done with that lead. Send a reminder only if Mike specifically asks you to.
Log every call, same day
Status, date, notes — immediately after each call, before the next dial. If it's not in the sheet, it didn't happen.
Right demo, right industry
Check the demo against the business before you send. A wrong demo kills the lead, and there's no recovering it.
Never quote a hard price
Give the range — $499 to about $995 — and hand the exact pricing to Mike. Never discuss deposits or payment terms.
Questions about a booking or a lead?
Message Mike. Do not call the customer back about the demo — that call is Mike's now.
The whole job, one line
Reach the owner. Send the demo.
Book Mike's call. Mark the sheet.
Every demo you send should end one of two ways: a booked call on Mike's calendar, or a lead marked Needs Mike Call. Nothing in between.